The photo above, was an eBlast sent to my personal email account. Unlike spam, eBlasts are emailed ads that customers have chosen to receive. I opt-out from eBlasts when they provide more annoyance than value.
The best eBlasts are not just advertisements — they provide value. The value might be my weekly discount coupon from a bookstore, my Mother’s Day reminder from a florist, a news letter announcing new courses on Lynda.com (news I want to know), or even a really great graphic design or image. It’s this value that keeps an eBlast from becoming spam.
Want to make fancy, eBlastable, HTML emails?
- HERE’S A SITE that has some production tips; just scroll-down the page.
- Oops... MISTAKES!
- HERE are some more eBlast design tips.
- THIS SITE has a downloadable info PDF.
- THIS BLOG is all about marketing with emails. Be sure to visit the “Design & Layout” category, at the lower-right side of the page. Also the “Mobile” category might have useful tips for keeping your eBlasts small-screen-friendly.
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